Tips For A Successful Rebrand
Saturday, 2018 July 14, 7:20
Have you been thinking about rebranding your business? For some businesses, the decision to rebrand can reinvigorate a brand and take an existing product to a new level of success. Successful rebrands take time, planning, and the help of a qualified partner to guide you through the rebranding process. But successful rebrands are a fantastic way to change course without losing the momentum that you’ve already built.
Tips For A Successful Rebrand
When you are thinking about rebranding your business the best thing that you can do is get the help of a brand agency with a proven track record. Having a partner that has gone through successful rebrands in the past will make it much easier to maintain good relationships with your current clients while rebranding to attract more clients. The rebranding process takes some time and a lot of planning and getting advice from a brand agency is essential.
Rebranding a business is really like starting over, but you get to start over with the expertise and the team that will allow you to be successful right out of the gate. If it took you several years to build your business you will be happy to know that rebranding your business doesn’t mean abandoning everything you’ve already built. It means leveraging the experiences you’ve had and what you learned during that early growth process into restarting your business so that you’re in a better position for the kind of growth that you want.
The Elements Of A Successful Rebrand
In general, there are five specific things that you need to work on in order to have a successful rebranding. The brand agency that you work with will help you develop these elements and ensure that you are ready to launch a rebrand before your business is publicly changed. The five elements of a successful rebranding include:
Purpose And Successful Rebranding
The first thing that you need to do when you’re rebranding a business is think about the purpose of the rebranding. Why do you want to rebrand the business? Have there been new improvements to your product that call for a rebrand? Or maybe you have upgraded to a new product that fits today’s modern technology-based world better than the old product. Figure out why the rebrand is necessary and reframe your goals so that you have a clear understanding of why you want to take on the rebranding process.
Vision And Rebranding Your Business
When you first started your business you needed to have a vision and a clear vision statement to help you stay on track and make sure that your business was constantly moving forward. When you are in the rebranding process you will need to do that again. This time you will need to come up with a new vision statement and mission utilizing the tools that you have now and the experience that you’ve gained. That way you can avoid making the same mistakes that you made when you first started your business.
Publicity Is A Necessary Part OF Rebranding
You will need to have a great publicity campaign in order to launch the rebranding. That’s the only way that your existing customers will know that you are changing but not abandoning the unique elements that made your business stand out. Your publicity campaign should be tailored to the niche that you want to reach as well as the customer base that you already have.
Consistency And A Successful Rebrand
During a rebranding of your business the more you can keep your teams and processes consistent the easier the rebrand will be. Keeping existing processes in place will also give you the infrastructure that you need to start a new period of growth right out of the gate. Even though you are changing a product, or changing your name, or changing some other element of the business keeping that structure in place will allow the changed business to benefit from the lessons that you have already learned when it comes to setting up a successful team. Your brand agency partner can also help you maintain the consistency necessary to survive a rebranding and immediately start a new period of growth.
Creativity Is Part Of Rebranding Your Business Too
Part of a successful rebrand is embracing strategies that you might not have used before. Taking risks in how you promote your rebranded business and utilizing new avenues to publicize your business is necessary in order for the rebranding to be successful. An experienced agency partner can help you explore new types of promotion using the latest developments in technology and social media to build a successful creative marketing plan that will launch your rebranded business the right way.
What Does Rebranding Mean?
Do your business need to be rebranded? Not all businesses do. But the benefits of rebranding can be huge for some businesses. Rebranding gives you the chance to expand your product line, approach a new target market, and use the lessons you’ve already learned to help push your business to the next level of success. Not sure if your business needs to be rebranded? Some businesses that can get ahead thanks to the benefits of rebranding include businesses that:
• Have an outdated technology product.
• Need to find a new niche market.
• Are expanding their product line and need to reach different customers.
• Want to keep existing customers while branching out to new markets.
• Are going international.
• Have experienced a change in company focus and vision.
• Want to keep their existing teams and structure but shift the focus of the business.
• Have new management or ownership.
• Need to set their brand apart from a competitor.
What Makes A Successful Rebranding Project Plan
In order for a business rebranding to be successful it’s essential that the business be able to put their new message and brand out clearly and simply and that they get that message in front of the right market. A successful rebranding project plan doesn’t have to be complicated. It just needs to be tailored to the needs of the business that is being rebranded and it needs to be consistent across all media and advertising channels.
If a business is able to rebrand with a new message, logo, and consistent marketing campaign that business will be able to rebrand with minimal disruption or loss of existing customers. And keeping your existing customers while putting yourself in a position to appeal to new markets it the goal of any rebranding project for a business.
Teamwork And Successful Rebranding Project Plans
Teamwork is one of the most important elements of a successful business rebranding. From the teams that you already have in place within your business to the teamwork that you get from working with a dedicated agency partner, those team structures will make the rebranding look effortless to customers and that will keep the momentum of the business moving forward even during the stressful transition of the rebranding.
If you need to rebrand your business in order to stay competitive or if you want to rebrand your business in order to put yourself in a better position for the kind of sustained growth that you need to reach your goals teamwork and organization are what you need to make that rebrand a success. Instead of trying to work with an outdated products, or a company message that isn’t resonating with customers, or a business that you have just outgrown put that effort into a successful rebranding project plan and you can take your business to the next level of success instead of spinning your wheels trying to achieve growth without the right teams and infrastructure in place to support growth.