Toronto SEO Services
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SEO COMPANY YOU CAN TRUST
Technical SEO is so built into the architecture of your website. It might be as simple as choosing the right domain name or adding an SSL certificate to your hosting service, or as complex as ensuring that URLs are written in the correct format, ensuring that images are sized, tagged and stored properly. We choose and implement web technologies in the backend of your site that ensure that header tags are correctly attributed, that metadata is written properly, and that your website has a sitemap that’s easy to access when search engines bots crawl your portal. We make sites that are fast, lightweight, and accessible, and we make them as easy as possible to crawl and index, and it shows in our clients’ site analytics.
It’s been said almost as long as internet marketing has existed: content is king. But while article marketing and keyword stuffing used to be viable strategies to get more traffic to your website, search engines have got a lot smarter. In fact, most of the things that used to be considered good content strategy will probably earn you a penalty today. Our team of digital experts includes content strategists who will help you to research keywords, create customer personas and plan content that will entice and engage those ideal prospects and expert content creators who will write pages and posts that balance credibility with personality.
Off-site SEO used to be simple: link building. Before quality mattered, all that counted was how many links you could get to your site. That’s not true anymore. In fact, there’s no quicker way to get penalized by search engines than to generate too many low-quality links. We do off-site SEO right, from carefully curated directory listings to judiciously built incoming links. We identify and capitalize on guest posting opportunities and focus on personal branding. We maximize your content shareability and generate optimal exposure on social media and other platforms.
The fact is, your integrity and reputation don’t only matter when it comes to your customers. Search engines these days are equipped to pick up on attempts to game the system. Black hat tactics are quickly spotted, and penalties can be swift and severe. Some websites never recover! We create and implement SEO strategies and tactics that safeguard our clients’ digital reputations from those situations, so their sites stay visible and viable.
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